You won’t believe how Gillette’s CEO responded when the price tag of its insulting “toxic masculinity” ad was revealed


Gillette alienated themselves from their target market to prove how “woke” they are.

The company ignited a firestorm when they forced the idea of “toxic masculinity” down men’s throats.

But you won’t believe how the CEO responded when the exact price tag was revealed.

$5.24 Billion.

That’s how much Gillette’s ad cost Proctor and Gamble, their parent company.

But according to Gillette CEO Gary Coombe, the cost was worth it.

RedState reports:

According to MarketingWeek, [Coombe told them] the ad was a “price worth paying” if it helped to reach the millennial generation.

“I don’t enjoy that some people were offended by the film and upset at the brand as a consequence,” said Coombe. “That’s not nice and goes against every ounce of training I’ve had in this industry over a third of a century. But I am absolutely of the view now that for the majority of people to fall more deeply in love with today’s brands you have to risk upsetting a small minority and that’s what we’ve done.”

You don’t lose that much money because you upset a “small minority” of people. This is billions of dollars gone. You upset an entire sex by essentially telling them that every radical feminist claim about them is true. This includes millennials who turned their back on the shaving company after they attempted the most off-putting “how do you do fellow kids” moment in modern history.

Coombe made a horrific call and the proof is in the numbers. Now we’ll see if the good Captain Coombe learns from it, or continues to poke massive holes into the side of his ship in the name of looking “woke.”

As we wrote at the time, “this is just the latest bombardment in the assault on masculinity the Left has ratcheted up since President Donald Trump took office, it comes on the heels of new “guidelines” released by the American Psychological Association which we reported conclude traditional masculinity is “toxic” and “on the whole harmful.”

What are your thoughts?

Is “toxic masculinity” real or just a radical Leftist feminist assault on men?

Let us know in the comments below!


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  2. This guy is a fool. He needs to be fired. If I had had stock in Gillette when that ad went out, I would have sold it that day. He said he’s trying to appeal to Millennials. Ha, most don’t shave. I have 3 sons that age. Two have beards, only one shaves about twice per week. No wonder Harry’s and Dollar Shave Club are kicking their butts.

  3. What is toxic to the human race is the reduction/loss of virility in males. Seems that so much has been whittled away: physique, thought, skill, determination, confidence. When these qualities are diminished, the result is angry, violent, pathetic, weakling losers – who lash out at everyone and everything else, and are not inspiring women to raise their children.

  4. These “woke” companies will die of their own devices.

    GOD Bless America and may the masculine Father the next generation, our existence depends on it!!!

  5. Goodbye gillette. It’s been nice knowing ya, but you no longer represent me or my beliefs. Hello Harry’s.

  6. I’m more interested in what the shareholders are doing about this. If they’re backing up this idiot, and are fine with allowing the suicide of an old once-respected brand in this manner, then I believe that they deserve everything that they are going to get (or NOT get, in the case of profits).

  7. boycott all Proctor and Gamble products. I won’t buy any if them. They need to apologize or fold. Tell the P&G CEO. Gillette is a P&G brand like Tide, Dawn, etc. Many good choices out there. Boycott all Nike products not just sneakers. We don’t need these radical left companies telling us sbout their morally bankrupt values. They are a big part of the problem in America.

  8. Let him choke on his beliefs. Let’s see if he can withstand another multi billion dollar loss before his share holders give him the woke boot.

  9. Wish they’d send me a bit of those $$$ they’re spending on their new “Woke” image. Just a bunch of nonsense stirred up by some “progressive” folks who will soon find something else to tackle.

  10. I am suffering from toxic masculinity. I own my disease, let the wimpy pathetic momma’s boys
    purchase all your garbage overpriced razors, as I have bought my last ! Dollar Shave Club and
    Harry’s have my business !

  11. I think the px should make sure they are not selling that brand. I want the men fighting for our Country to stay masculine. I will never buy that brand for me or my hubby. It’s time to see what is sold by this Company to say bye bye too.

  12. What makes life in America terrible is the liberal democratic people. These people are either really naive..a polite word..or they’re just plain stupid. The news media is owned by global elite who REALLY DO want to control everything planetwide. That is simple fact and easily learned with a modicum of research. And therein lies the problem. Liberals don’t do research. Let’s be honest, Americans are stupid. Liberal Dems are in that majority. They’ll spew the hate saying it’s Trump supporters that are stupid. But how can that be? It’s not. This country is experiencing fantastic economic life improvment for millions. How is that bad? How does it warrant such absurd liberal false narratives? It doesn’t. So a reasonable thinking person can easily see that ABC CBS CNN MSNBC NBC news are being completely insane with Orange Man Bad and yes..TDS. But here’s a life lesson: it’s always been true that people find it easier to be negative thinkers than upbeat positive thinkers. That brings like minds together and is what many businesses bank on for profits even. Think about your workplace. Think about the people there. You’ll see few positive winner minds and the majority do all the things that Dem liberal voters do. They gossip. It sucks..but it’s true EVERYWHERE. And it takes leaders, winners, good heart people to hold meetings to put things back on track. That is what Trump is doing. He is a bit of an ass…but we voted for him because liberals are poor thinkers. Hillary is a REAL CRIMINAL, and Obama brought RUIN. We don’t want illegals nor drugs nor child sex traffic nor abortion nor Dozens of absurdly stupid things Dems Think America wants and needs. This would appear so elementary for a rational and reasonable thinker to figure out…but again herein lies the biggest challenge of today. Trying to get liberals to snap out of it and truly wake up to the fact there being completely DUPED. They have no idea as to how this can be. Because those news stations are lying to them. Not disclosing truths. And conservatives are just too friken lazy to do enough about it. You should call your congress person especially the Dems. You should write too. Yell all of this out at every chance and also show up at events like Antifa does. Counter these idiots in a very REAL way. That is WHERE real hope is.

  13. I wonder if P & G’s shareholders have this same view? If so, fine…ride that ship all the way into the iceberg. If not, maybe it’s time to throw the captain overboard and get someone else to steer the ship.

  14. I just bought a Schick razor for the first time, like it better. Have one more Gillette blade left and I am done. Been with Gillette for years.

  15. P&G hopefully. Will feel more of it. The way boys are being raised to be little buttercups is revolting. There is NOTHING wrong with masculinity and I would prefer that to a man with little butterfly wings, which is NOT a man.

  16. Krappyneck cant be spokesman, my toxic masculinity says he would have to be spokeswoman or spokestrans or spokescisgenderthing, or , or , oh whatever they call themsleves these days, what a bunch of foolish looking and sounding peeps they are, all running around like chicken little trying to out do each tother in the next phase of stupidity and claim the high honor or assbackwardness, so I guess well all have to start saying “BOYS WILL BE GIRLS” or something dumber like” OH WELL BOYS WILL BE TRANSGENDERCISPEDOLEZZIHOMOSAPIENS”, W.T.F. what a joke and a crock these people are, without toxic masculinity you would’nt even be here, without it you would be speaking German instead of English, without it you would be slaves to some dictator like venuzooailia. get over your self and stop trying to puff out a chest you pansy millennial suedomales don’t have to begin with. there I left a comment….Mulon Labe’

  17. Hey, Gary Coombe, all ya gotta do, bozo, is look at the American box office. If ‘toxic’ masculinity is so woke, dude, why are films like the ‘Avengers’ and ‘Hobbs and Shaw’ tops at the multiplexes. Let me give you a hint – it ain’t because the heroes in the movies are whiny-ass pansies. Get with the program, douchebag. Everybody needs to shave at some point in their life but they DON’T need to use your products after you manage to open your piehole and eat your own foot. Dollar Shave Club offers a better product for a better price anyway. So does Harry’s. Penn ought to sue you for the misuse of his last name. Now go back to mediocre obscurity where you belong.

  18. Local ABC news station had story on Gillette losing big money, blamed Millennials for not shaving. I don’t know about anyone else, but I see men of all ages with beards.
    Don’t want to admit their “ toxic masculinity “ campaign backfired.
    Too bad, so sad, not…

  19. Their CEO is obviously queer and thinks all little boys should be steered in that direction by making them wear dresses and play with Barbies.

  20. They simply don’t get it because they live in an alternative universe. Let’s make sure our children don’t go there!

  21. Gillette is actually owned by Proctor & Gamble. There may be some Gillette stock outside P&G, but it is minority shares and not publicly traded. P&G controls the company.

  22. “American Psychological Association” condemns masculinity yet took homosexuality off its list of mental illnesses. It was removed due to APA being “woke” (aka politically correct), and not due to any scientific evidence that classified it as that in the first place.

  23. Is there a way we can revoke the big tax break P&G got last year? I’m 84 and mighty glad that I won’t be around to see this magnificent country go to hell as it turns its back on God completely. How many MEN lost their lives saving our country only to see estrogen destroy it!!!!

  24. I also have been boycotting p&g since forever, bj. I don’t think I have made much difference, but I feel good about myself!!

  25. I have not seen the ad in question. But let me put it this way. Women have periods every month. But men need to shave everyday. Yea and the point is?

  26. I’ve just bought myself an excellent wet/dry rechargeable electric razor that works as good as any Gillette blade.

  27. The “WHATEVER” gender specific whinny babies they targeted with their “WOKE” advertising are the type that can go out rob a bank and their parents will blame the bank for having money in it. It’s not their basement dwelling babies fault it’s the banks fault. How dare the banks. I have used Gillette and Procter&Gamble products all my life but NO more! Play stupid games win stupid prizes

  28. P&G products are officially off my shopping list. It’s funny, but now I am seeing a lot of Gillette shaving products at Dollar stores. I hope it’s downfall is only beginning. Folks. Next time you’re shopping just go to P&Gs website and see how ridiculously pandering they are in their mission statement; that alone should turn you off to giving them your money. See what products they sell and avoid P&G moving forward.

  29. This MASCULINITY ATTACK has been going on for decades. Started slowly when the WOMEN’S LIB movement caught on. If you pay attention to any commercial that involves a male and female subject making a decision and when the closing thought is expressed, look who is ALWAYS the IDIOT…..THE MAN… it’s been going on for so many years that nobody pays attention but laughs at the IDIOT MAN and how SMART the woman is…..

  30. the wilkinson sword blades OUT-LAST gellett’s crap by 6, i use gellette one time halfway through the blade dulls ,the wilkinson sword is good for five or six more shaves without pulling. as for proctor and gutless, they push chemicals entirely too much..half of their junk causes cancer the other half makes you impotent..NOT WORTH THE RISK..

  31. I would say this guy is stupid, but as Ron White would say: “He’s way too f’n retarded to be just stupid.”

  32. I’m glad I’m not a Gillet a customer nor a shareholder. Kinda reminds be of the diddy “It’s not nice to fool Mother Nature.” It’s also not nice to tell your customers they are not nice for any reason. Wow!, I wonder where he went to school?

  33. The “P.C.” crowd is trying very very hard to destroy OUR America. At every turn an enemy of the people
    lurks. e.g. look at the latest out of the place I USE TO TRUST THE MOST… The damn White House is going
    to support Gun Confiscations….aka “Red Flag Laws”!!!!!

  34. After I saw the first ad I sent a message to Gillette and told them they had lost a costumer. I want them to know that I didn’t stop using products just their products.
    After A T & T purchased Directv they seem to be making a lot of mistakes. They take a vibrant company and have headed toward the cliff. You call in and the people answering are nearly impossible to understand and they shut down at 9:00 PM. Get ready for a big write down A T & T.

  35. Can you imagine what anyone who wants to see a psychiatrist or psychologist thinks when The American Psychological Association concludes that traditional masculinity is toxic and harmful. Don’t tell me that isn’t political. Worse than that it’s disgraceful and frightening. Please try and wrap your heads around this. We all know that the American Medical Association is a liberal, left wing group by it’s going along with Obamacare prior to it becoming law. Only Republicans voted against it. All Republicans voted against it. Do you still think politics doesn’t affect Medicine and Psychology? Do you get it yet? It’s very dangerous and it’s being thrust upon our society by the Democratic left. Vote Republican in 2020 or lose your freedom and your country.

  36. “upset a small minority…” ????? And just HOW much did they lose in the billions with a capital B? SMALL minority?! This guy’s beyond delusional. That is not a CEO I’d want running my company.

  37. Gillette didn’t hurt my feelings or my masculinity. lol However, if there is a Gillette “ANYTHING” in my house, it is only because I overlooked it! I swear an oath to every male out there that I will not buy anything with the name Gillette on it or allow it into my house if it comes in. I am a man. I hold the door open for women, seniors and those who are disabled. I do this without regard to race, religion or creed. I will not apologize for this because I was brought up this way and I brought my sons up this way, also. I stopped buying from other companies as well. One company put it out there about “white privilege” BS spewing more garbage. I have never bought another soap or anything this company has to sell. White privilege? I wore second hand clothes and worked harder than most men at the age of 8 years old. Take this “toxic masculinity” and “white privilege” and stick it as far “up” as necessary!

  38. The trouble is there is not enough masculinity. Everybody wants to be metrosexual which is androgynous. Masculine men make discoveries, they take chances and advance humanity. You remove this from men you no longer advance, you rot.

  39. Wow, $5.24 billion represents only a small constituency of their customers? That’s hard to believe, especially from a person who thinks it is worth $5.24 billion for what he did to anger his male customers. I wonder if Proctor & Gamble believes as this idiot does, for they do all the hiring and firing for his position with the company?

  40. I love masculine men like John Wayne, Dirty Harry, Thor, the Hulk, Pirates like Johnny Depp and Orlando Bloom played, many football and baseball players are quite masculine. Here in Texas, we have lots of masculine men and I am thankful to the good Lord for that!

  41. True P & G owns alot of different products and brands. My diffused to work in thier disposable diaper dept. She also told me how they are a satanic cult company! I wouldn’t buy any item put out by proctorn & gamble!

  42. Those IDIOTS can kiss my Harry white ass! It’s these young males who do not know how to live in a society that wants to Get rid of any Masculine male so they can turn all of the others into whipped little men who cannot take care of a family! The feminist want to turn the tides on masculinity and completely reverse the male/female rolls!

  43. I was raised in a family that included “real men”, I grew up feeling safe and knowing I could rely on them to stand up for me and correct my behavior as needed. Not once did my dad raise his hand to me, I was taught to respect and obey my parents, not back talk and be a bi**h. Today’s liberal idiot women seriously need their collective a**es kicked for trying to destroy what men are supposed to be. So to all those real men out there, thank you for being who you are supposed to be by God’s design!

  44. Toxic masculinity….the problem is that men are NOT being men. Slowly they’ve been neutered and feminized. While women become more radical females. All this does is breakdown our culture, society and eventually our nation. A whopping 5.24 billion!!!! All he did is piss off the men left in this nation. I do not, will not buy or use PG products again. Put them in the trash the day I read this idiots lesson plan about “male toxicity”. Pretty expensive training program that has flopped. He and all the upper echelon cry babies need to be fired, sued and or jailed…pull your heads out into the sunshine, take a deep breath and start thinking for yourselves…

  45. Gillette needs to prepare for Bankruptcy! If they think they are going to try to eliminate the real men of this world then they will not be around for long! Gillette is owned by Procter and Gamble , and it looks like they just took the biggest Gamble and maybe the last Gamble of their History! Gillette is not the best a man can get , Like their ads boast! I just feel sorry for the thousands who are employed by Gillette!

  46. It is a failure of honest masculinity that leads to the mass shootings and anti-social behavior we are seeing today. Toxic masculinity may exist on occasion, but it is far less prevalent than males frustrated and demeaned by the attacks on normal masculinity by feminist and LGBT attack dogs.

  47. I have been in the graphics, advertising and sales business for a good share of my life. I have yet seen a successful self hate program work. Hate yourself for being white, hate yourself for being a man. Who is buying this? Is it a few week minded individuals that lack the ability to reason or is our society gone completely bonkers? However I have seen the political push for feeling guilty about something you had nothing to do with work. I have seen foolish programs that are attempting to save the world, such as banning plastic bags to save the world. That is like banning toothpicks to save a forest. Basically companies, corporations and government has been imposing on society to impress them that they are needed. A lot of us have been in business where useless memos and meetings from middle management abound to impress the boss, themselves and you that they are actually doing something. Like the plastic bag ban if these people really cared they would start inconveniencing themselves in stead of other. Stop buying cars and take a bus, don’t buy packaged ready made stuff or bottled water. Just these actions would do more to diminish plastic use in a month than years of banning bags. If you got to hate yourself, do it for legitimate reasons and stop telling me I should hate myself. I don’t buy new cars every year. prepare most of my food and buy fresh.

  48. I’m with you Mary, I am woman enough, I have no need for a feminine wussy. Give me a MAN & i’m a happy woman!
    (I have my real man, & he is all man!!)

  49. We now have millions of genetically male carbon life forms that are totally clueless on how to pound in a nail, but are wizards at “texting” and playing video games. That is why so many foreigners are being H1B visa’d into the US to do what these voluntary imbeciles can’t to. American schools are putting out millions of people incapable of even the most basic skills, but boy are their fingers agile.

  50. $2.5 billion in losses should be enough to send this bozzo looking for work. But if P&G leadership is full of liberals they will just raise prices on other items to make up the loss.

  51. Do male millennials even have enough testosterone to grow hair?? There are an awful lot of 20-40 year olds who are technically bald or have so little hair they use debilitate cream to brush it off and claim to be “jocks”.

  52. If that is all you/we accomplish it is better than feeling bad about using their products. I go out of my way to support businesses that the Left tries to crucify. We just had our first Chic Fila open near me so I can now visit them whenever I feel like a good chicken sandwich or other item !!!

  53. Well, I reckon I am going to make the full blown move to shaving with oil only.

    All my @Gillette products have got to go.

  54. Children are not allowed to be normal children anymore, and people are not allowed to share their opinions if they don’t agree with the idiotic Left. I am in my seventies and I never believed I’d see the day when all of this insanity would take over our culture, but I believe that’s exactly what I’m seeing. If President Trump, along with his “deplorables,” is not able to save our country, then millions of future residents (notice I didn’t say “citizens”) will never be able to experience the freedom and joys that I and my generation did while growing up. How sad . . . .

  55. It is as though these modern democrats and their liberal followers all met at one location and drank from the cup of insanity. I have never seen such foolishness in all my life. I have also never been so worried about freedom and the pursuit of happiness for the American people if this is not stopped.

  56. Giiirrrl, I hear ya! I feel the very same way. I got one of the good-uns. LOL Sounds like you did too. I have been married to mine for 35 years now and I wouldn’t change a thing about him. He’s good to me and our daughter. Like you I don’t need no femine wussy. My man is 100% M-A-N. 🙂

  57. I am proud to say that my husband could build a house from the footing to the shingles. He has even built me a bookcase too. But I agree with you about these so-called men.

  58. Fact: The Lord Jesus said, “Have you not read that He who made them at the beginning ‘made them male and female,’ and said, ‘For this reason a man shall leave his father and mother and be joined to his wife, and the two shall become one flesh’? So then, they are no longer two but one flesh. Therefore what God has joined together, let not man separate.”- Mat. 19:4-6. Note: the word “one” is translated from the Hebrew word “echad” which is a compound unity. It is also the same word used for “one” in the Shema, “Hear, O Israel: The LORD (YHWH) our God (Elohim), the LORD (YHWH) is one (echad)!”- Deuteronomy 6:4. A compound unity such as 1×1×1. Elohim is a plural noun. Hebrew has a singular, a dual, and a plural, which indicates three or more. El would be the singular, Ela the dual, and Elohim is the plural, indicating three or more. So Almighty GOD’s name indicates a plurality. The Holy Trinity: God the Father, God the Son, God the Holy Spirit. This is Biblical. The cults such as Mormons, Jehovah’s Witnesses, and Modalists (such as Oneness Pentacostals) deny and reject the Biblical doctrine of the Trinity. “All Scripture is given by inspiration of God, and is profitable for doctrine, for reproof, for correction, for instruction in righteousness, that the man of God may be complete, thoroughly equipped for every good work.”- 2 Tim. 3:16-17.

  59. Amen. These people have turned their backs on God and so he gave them over to reprobate minds. Unless they turn back to Him, get down on their knees and seek Him and ask for forgiveness, they will never enter into the gates of Heaven. For sin and strife will never ever enter heaven either. I am Pentecostal Holiness and thank God my church believes in the Bible, the Trinity and all. And I thank God for sending His only begotten Son to die on the cross for the remission of our sins. Without Jesus, where would we be? Lost and doomed to hell. Thank you Jesus for saving my soul!! GLORY TO GOD!!

  60. I don’t know. Proctor & Gamble’s stock went up since the first “toxic masculinity” ad was aired in January of 2019. Love them or hate them, but they did have the world talking about their brand. THAT is what makes a great ad. So they did what the accomplish to do, have their brand on everyone mind. You have to give it to them for that if you are all for the free market.

  61. Are you going to be calling those men who use Gillette razors that to their faces?

    Inquiring minds want to know.

  62. This from a “Kaci” that’s either a girl or a girlie-man. Either way let the adults talk. Now go drink your foo foo cocktail.

  63. Very well said. Indeed men just ain’t men anymore and this is core at today’s issues. Speak out and against the simplification of today. You must realize that once gay marriage was passed this country has steadily been downhill and lately at breakneck speed. Speak out America at every opportunity. Boycott firms that lift liberals and the lgbt b.s. because that’s how we got here. Boycott and act against firms that are wimpifying all things. Boycott firms who support illegals. Boycott boycott friken BOYCOTT.

  64. Oh stop. No…wrong. You don’t get away with idiot liberal slant. Uh uh. Grow up god damn it. And no, you don’t get any semblance of credibility either for smirk attempts. This is proof right here…of what liberals do. Shut the f up. Conservatives are the majority. We decide what’s going to happen in America’s future thank god. Not you emotional minions that get their feelings hurt and then hurt others because of it. That’s what you liberals do. It’s always the exact same play.

  65. Gallup polling found that 31% of Americans identified as Democrat, 24% identified as Republican, and 42% as Independent.

    I’m not the one who is swearing at other people because I don’t like what someone has said. Just proving again that you are not an adult.

  66. And now you desperately want credibility. You DON’T get to tell us the definition of what adult is. Btw…that’s 66% that vote Republican. Also…there is and has always been and always will be the silent majority. liberals are mental misfits. Just because you are easily influenced by ABC CBS CNN MSNBC NBC and Stephanie Ruble, Morning Joe, Chuck Todd, Rachel Maddie and Gays Anderson Cooper and Don Lemon DOESN’T earn you anything. No opinion. Your side has proven you’re whacko crazy beliefs are ruining the entire world. America needs to punch back and shut you losers down at every turn. That includes you trying to define Adult. Stfu.

  67. The First Amendment gives me the right to speak here. If you need me to explain what the Constitution is or what an amendment is, feel free to ask.

  68. No one needs you period. That’s my point. You give yourself too much credit. I could teach you more than you could ever possibly teach anyone ever. Except how to clean your nose ring.

  69. I like my Gillette razor, but when I run out of blades I won’t buy more, I’ll buy a different brand that’s made for a MAN.

    Go ahead Gillette, I hope you get ‘woke’ right out of business. I know I’ll NEVER buy Gillette again.

  70. Well there you are ms. Kaci!!
    How you doing dear? I haven’t seen you around in a while. I have taken a break from these blogs for a while, but I’m coming back later just for kicks & maybe spanking the silly libs???? no worries, I’ll be gentle maybe. See you around Kaci.

  71. Coombe will eventually have to answer to the stockholders over such massive losses to the corporate bottom line and the value of its stock.
    As for me, I’m going to start using Harry’s or Dollar Shave Club.

  72. Kaci, the First Amendment doesn’t give you any rights in this forum. It is controlled by a private entity, Culture Watch, that allows you, me and others to post our views here. That’s all. The First Amendment prevents the government to pass laws, rules or regulations that would limit your freedom of speech… that’s it.
    Now prove me wrong, if you can, which I doubt.

  73. I’ll never buy another thing from Gillette, their prices are OUTRAGOUS! I buy ALL my shaving products from Harrys now! PERIOD!

  74. Hi Ms. Colleen. 🙂
    Sorry for the delay in replying. I too have been taking a break from the media. It was taking too much out of me and I needed a pause. I still get emails I just don’t read them with the same intensity that I did in the past. Be careful, some people are into being spanked. 😉

    Hope all is well with you. As always, it a pleasure to talk with you.


  75. Terry Quick: Make sure you take all these off your shopping list as well:

    Dawn dishwashing liquid
    Joy dishwashing liquid
    Gain dishwashing liquid
    Ivory dishwashing liquid

    Always menstrual hygiene products
    Tampax tampons
    Whisper menstrual hygiene products

    Head & Shoulders shampoo
    Ascend hair care products
    Aussie hair care (shampoos/conditioners/styling aids)
    Braun hair care and grooming products
    Frederic Fekkai hair care products sold
    Head & Shoulders shampoo
    Nicky Clarke hair products
    Pantene hair care products (purchased from Hoffmann-La Roche in 1985)
    Vidal Sassoon hair care products (purchased in 1984 from Vidal Sassoon)

    Align probiotics
    Crest toothpaste
    Femibion (acquired from Merck Group)
    Fixodent denture adhesive
    Iliac/Nasivin (acquired from Merck Group)
    Scope mouthwash
    Metamucil laxative/fiber supplement (acquired G. D. Searle & Company in 1985)
    Neurobion (acquired from Merck Group)
    New Chapter dietary supplements[3]
    Pepto-Bismol over-the-counter drug for minor digestive system upset (acquired as part of Norwich Eaton Pharmaceuticals in 1982)
    Prilosec OTC (licensed from AstraZeneca)
    Sangobion (acquired from Merck Group)
    Seven Seas (acquired from Merck Group)
    Vicks cough and cold products

    Ace stain remover liquid
    Bounce fabric-softener sheet for dryers[4]
    Cascade dishwasher detergent
    Fairy (known as Dreft in the Netherlands) dishwashing liquid, toilet soap, household soap, laundry detergent, and dishwasher detergent
    Febreze odor control
    Flash cleaning product
    Jar dishwashing liquid and dishwasher detergent
    Joy dishwashing liquid
    Mr. Clean household cleaners
    Puffs tissues
    Luvs disposable diapers
    Safeguard antibacterial soap brand marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[6]
    Swiffer cleaning products

    Ariel laundry detergent
    Bold laundry detergent
    Bonux laundry detergent
    Cheer laundry detergent
    Daz laundry detergent
    Downy fabric softener
    Era laundry detergent
    Dreft laundry detergent
    Gain laundry detergent
    Ola laundry soap
    PMC laundry soap
    Tide laundry detergent
    Lenor fabric softener

    Fresco bar soap
    Ivory bar soap
    Olay skin care products (acquired in 1985 as part of Richardson-Vicks Inc.)
    Old Spice aftershave, skin care, and hair care products
    Secret antiperspirants and deodorants


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