Gillette landed in hot water for releasing a highly-politicized ad that many viewed as attacking all men.
The ad lectures men about the #MeToo movement.
And how Gillette’s spokeswoman responded to the backlash will make you scratch your head.
Gillette is doubling down on their “toxic masculinity” ad targeting men.
In fact, a spokeswoman is even teasing releasing more ads, ominously saying the campaign was “far from over.”
Stuff NZ reported:
A Procter & Gamble spokeswoman defended the ad, arguing it was designed to encourage men to be their best selves.
“Successful brands today have to be relevant and engage consumers in topics that matter to them,” she said. “Gillette is using our platform to advance a more modern, positive vision of what it means for men to be at their best.”
The spokeswoman said the campaign was far from over, even going as far as to hint at more videos to come.
“If we get people to pause, reflect and to challenge themselves and others to ensure that their actions reflect who they really are, then this campaign will be a success.”
And while this is just the latest bombardment in the assault on masculinity the Left has ratcheted up since President Donald Trump took office, it comes on the heels of new “guidelines” released by the American Psychological Association which we reported conclude traditional masculinity is “toxic” and “on the whole harmful.”
So it’s not surprising there’s a loud and growing backlash against the Gillette ad. Even British television host Piers Morgan castigated it as “absurd virtue-signaling.”
*NEW: Gillette, having spent 30yrs telling men to celebrate masculinity, now wants us to feel ashamed of it.
What a bunch of pathetic PC-crazed virtue-signalling hypocrites. https://t.co/oxerBIkI23 pic.twitter.com/2WQgQAKAAI
— Piers Morgan (@piersmorgan) January 15, 2019
And it’s not the first time in recent years that Gillette has been called out for its unscrupulous advertising.
In 2017, a watchdog group challenged the company for misleading American customers about where their products are manufactured. In a heavily run ad titled “Gary” the company insinuated all of its products are 100% American Made. In fact, they claimed their blades are “Boston Made.”
As Fast Company reported at the time:
The problem is, Gillette’s products are not predominately made in the United States, according to TINA.org, and that means the company may be deceptively advertising.
One thing’s for sure, the assault on masculinity is far from over.
With President Trump’s 2020 reelection rapidly approaching, we’re sure to see more of the Left’s efforts to leverage the #MeToo movement and so-called “toxic masculinity” into his defeat.
But what do you think?
Will we see more dangerous advertising like this in the coming months? Is Gillette’s “toxic masculinity” campaign part of a larger effort to defeat President Trump in 2020?
Answer in the comments section below.