People take offense at just about anything these days.
The “outrage culture” is all the rage.
Just look at how the feminazis forced this company to rebrand a 60-year-old product.
“Mansize” Kleenex is “sexist.”
At least according to the feminazis in the U.K., who’ve successfully forced Kimberly-Clark, Kleenex’s parent company, to rebrand a product they’ve been selling for 62 years.
The company first launched its tissues aimed at men in 1956, claiming they would “stay strong when wet.”
But complaints on social media about the product’s gendered marketing is prompting the change.
Starting later this year, the tissues will be called “Kleenex Extra Large.”
Kimberly-Clark said it received a “consistent increase of complaints.”
According to CNN, the Company pushed back on the notion that there was anything wrong with the branding.
“Kleenex Mansize tissues have been on shelves for the past 60 years. Over that time, the brand has always been characterized by a much larger tissue size, which is both soft and strong,” the company said in a statement.
“Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait, nor do we believe that the Mansize branding suggests or endorses gender inequality,” the statement added.
The feminazis gloated over their win, as CNN notes:
Sam Smethers, chief executive of UK-based women’s organization The Fawcett Society, said the rebrand “is not to be sneezed at.”
“Removing sexist branding such as this is just sensible 21st century marketing. But we still have a long way to go before using lazy stereotypes to sell products is a thing of the past,” she added.
Kleenex certainly won’t be the last company that’s targeted by public pressure campaigns to waste money rebranding a product that’s been on the market for years.
In fact, ABC News highlighted discussion on Twitter that “Pink Lady apples, Lady Grey tea and lady fingers could be subjected to name changes” in the future.
What are your thoughts about all of this?
Let us know in the comments below!