The leftist “cancel culture” mob is making great strides in its efforts to erase American culture and history.
They are toppling statues, removing paintings, burning books, and defacing great works of art, in acts reminiscent of Nazi Germany’s actions in Europe or the communist Chinese Cultural Revolution.
But Quaker Oats’ decision to remove Aunt Jemima from its brand logos had unintended consequences the company didn’t see coming.
With all the national news bout riots, coronavirus, government crackdowns on freedom, and the murder of Americans by both law enforcement and angry mobs, one story got buried.
That was the news that Land O’Lakes would be removing its iconic female American Indian from its butter logos in an effort to be more “sensitive to theNative American culture.”
While the action made news, the response from the Native American community was ignored.
Likely because for the most part they were outraged. And the fact that they considered the removal of the Indian to be in itself racist did not fit into the media’s anti-American narrative.
Now, Quaker Oats has jumped on the “erase” bandwagon by announcing they would be getting rid of the Aunt Jemima branding of their syrup and pancake mix.
Because somehow, erasing positive black faces from American culture and branding is not racist.
Quaker Oats announced this week that the Aunt Jemima brand of syrup and pancake mix will get a new name and image.
The company is now saying that they understand that”Aunt Jemima’s origins are based on a racial stereotype.”
The famous 130-year-old syrup features a Black woman named Aunt Jemima.
Known world-wide as one of the most iconic brand logos.
This is not Quaker Oats first foray into rebranding Aunt Jemima.
The Jemima picture has changed over time, and Quaker removed the so-called “mammy” kerchief from the character to try and quell leftist criticism that the brand perpetuated a racist stereotype dating back to slavery.
Quaker Oats, a subsidiary of international conglomerate PepsiCo, said removing the Jemima image and name is part of an effort by them “to make progress toward racial equality.”
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
Kroepfl said that the company has worked to “update” the brand to be “appropriate and respectful” but that it realized the changes were insufficient.
Aunt Jemima came under renewed criticism recently amid the protests and riots across the nation sparked by the murder of George Floyd by Minneapolis police.
People on social media began bashing Aunt Jemima for continuing to promote racism and hatred in the nation.
In what became a viral TikTok, a want-to-be singer named KIRBY discussed the history of the brand in a video titled “How To Make A Non Racist Breakfast.” She concludes the post, which has racked up hundreds of thousands of views across platforms, by saying, “Black lives matter, people, even over breakfast.”
In a statement to NBC News, KIRBY said she felt “a sense of relief knowing that my future children will not grow up in a world where their ancestors’ oppression is insensitively used as a marketing tool on a box.”
“I hope that other brands swiftly follow suit,” she added.
And according to Riché Richardson, an associate professor of African American History at Cornell University, retiring Aunt Jemima matters because the logo is “a retrograde image of Black womanhood on store shelves.”
“It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse,” Richardson said.
As is typical of the leftist mob, they ignore history. In this case ignoring the fact that Aunt Jemima was first “brought to life” by Nancy Green, a Black woman who was once enslaved and became the face of the product in 1890.