Quaker Oats’ decision to remove Aunt Jemima from its brand logos had unintended consequences the company didn’t see coming

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The leftist “cancel culture” mob is making great strides in its efforts to erase American culture and history.

They are toppling statues, removing paintings, burning books, and defacing great works of art, in acts reminiscent of Nazi Germany’s actions in Europe or the communist Chinese Cultural Revolution.

But Quaker Oats’ decision to remove Aunt Jemima from its brand logos had unintended consequences the company didn’t see coming.

With all the national news bout riots, coronavirus, government crackdowns on freedom, and the murder of Americans by both law enforcement and angry mobs, one story got buried.

That was the news that Land O’Lakes would be removing its iconic female American Indian from its butter logos in an effort to be more “sensitive to theNative American culture.”

While the action made news, the response from the Native American community was ignored.

Likely because for the most part they were outraged. And the fact that they considered the removal of the Indian to be in itself racist did not fit into the media’s anti-American narrative.

Now, Quaker Oats has jumped on the “erase” bandwagon by announcing they would be getting rid of the Aunt Jemima branding of their syrup and pancake mix.

Because somehow, erasing positive black faces from American culture and branding is not racist.

Quaker Oats announced this week that the Aunt Jemima brand of syrup and pancake mix will get a new name and image.

The company is now saying that they understand that”Aunt Jemima’s origins are based on a racial stereotype.”

The famous 130-year-old syrup features a Black woman named Aunt Jemima.

Known world-wide as one of the most iconic brand logos.

This is not Quaker Oats first foray into rebranding Aunt Jemima.

The Jemima picture has changed over time, and Quaker removed the so-called “mammy” kerchief from the character to try and quell leftist criticism that the brand perpetuated a racist stereotype dating back to slavery.

Quaker Oats, a subsidiary of international conglomerate PepsiCo, said removing the Jemima image and name is part of an effort by them “to make progress toward racial equality.”

“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”

Kroepfl said that the company has worked to “update” the brand to be “appropriate and respectful” but that it realized the changes were insufficient.

Aunt Jemima came under renewed criticism recently amid the protests and riots across the nation sparked by the murder of George Floyd by Minneapolis police.

People on social media began bashing Aunt Jemima for continuing to promote racism and hatred in the nation.

In what became a viral TikTok, a want-to-be singer named KIRBY discussed the history of the brand in a video titled “How To Make A Non Racist Breakfast.” She concludes the post, which has racked up hundreds of thousands of views across platforms, by saying, “Black lives matter, people, even over breakfast.”

In a statement to NBC News, KIRBY said she felt “a sense of relief knowing that my future children will not grow up in a world where their ancestors’ oppression is insensitively used as a marketing tool on a box.”

“I hope that other brands swiftly follow suit,” she added.

And according to Riché Richardson, an associate professor of African American History at Cornell University, retiring Aunt Jemima matters because the logo is “a retrograde image of Black womanhood on store shelves.”

“It is urgent to expunge our public spaces of a lot of these symbols that for some people are triggering and represent terror and abuse,” Richardson said.

As is typical of the leftist mob, they ignore history. In this case ignoring the fact that Aunt Jemima was first “brought to life” by Nancy Green, a Black woman who was once enslaved and became the face of the product in 1890.

24 COMMENTS

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  2. Nothing “stereotypical”about Aunt Jemima until these leftist fools made it so, to Hell with’em!

  3. There are modern day versions of Aunt Jemima on YouTube where the many commenters honor traditional Southern cooking skills and recipes as demonstrated by the African American/Black presenters of the various recipes. But who can understand these bits of Americana as they are drowned in the din of stupidity!

  4. It seems like the woke left disciples are trying to erase African Americans from American history.

  5. Talk about stupid. Ok, lets talk about stupid. Aunt Jemima and Uncle Ben’s rice. Those are priceless. If their pictures are removed from the package label, then I’m going to remove myself from purchasing them. And I hope every white person, like me, does the same. If they were pictures of white people, then the white people should be proud. Just as every person of color, should be proud that that portrayers on the boxes, show an honest belief that “all people are created equal” Lets say, you are a white person in a burning building and the ONLY person that could save you was a person of color. Would you say: that’s ok, I’ll wait for a white person to save me. I don’t think so. And of course, there are equally as many people of color that are prejudice against white people. Will it ever end?

  6. I think they should stop the exploitation of Black models on the “red carpets” of fashion. The public probably thinks this is an acknowledgement that the Black models actually don’t create the garments they exhibit so the thought is they probably WOULDN’T or COULDN’T create design or tailor such fashions exposing inferences of classic racist inferiority.

  7. The funny thing is most blacks don’t feel persecuted for being black.
    Its only when democrats tell them they are being persecuted.
    Democrats tell black people how they should feel, how they should think, and how they should vote.
    And if blacks don’t do what they’re told by the democrats, well then they ain’t black of course.
    Plantation politics.

  8. What I find interesting-they are erasing history. History of the native Americans, Black History – why is this a good thing? I guess when there is no more history there won’t be anything to grumble and riot about.

  9. Leftists can’t be bothered with the details that don’t support their claims. They’re imagining everybody lived like ‘Gone With the Wind’. Actually, the Aunt Jemimah and Uncle Ben’s foods are healthy and something to be proud to be associated with. This is just how most people dressed back in those days, black and white. Like today, you dressed for your work.

  10. I agree with Blue. I only thought the syrup was the best no matter what race the lady was.

  11. You take Aunt Jemima off your syrup or Uncle Ben off your rice I will never purchase either again nor will my family or friends. Who in the hell do you think you are? Stop already😡😡😡

  12. Jemimah (also spelled through history as Jemima) was one of Job’s beautiful daughters in the Bible. I will probably be labeled as racist, but someone with a religious background (something that has left our society) thought that name — 130 years ago — was beautiful. Are these “cancel culture” people such idiots to be blind to that? Quaker Oats is just a kiss-ass company that is bending over and spreading its cheeks for the Leftists. BTW, I am not black but I remember my mother pulling her up and tying a bandana around it during house clean-up. Everything doesn’t SPELL prejudiced except to prejudiced people.

  13. Aunt Jemima has nothing, I repeat NOTHING, to do with red, yellow, black or white. It is about the culinary skills of the southern black woman and how everyone loved their meals. Pancakes and syrup is a reminder of happy food and happy times.- for all people.

    Some people have really weird ideas and thoughts!!

    I feel sure Quaker Oats will lose a lot of $$ over this little escapade!

  14. Quaker Oats needs some new management. Why can’t these numbnuts stay out of
    politics? What a bunch of spineless morons.

  15. I always saw her as special and proud to display my Aunt Jemima bank in my kitchen. That’s just we’re she’s going to stay but I won’t buy Quaker anymore.

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