Henry Ford famously said you can have any color you want as long as it’s black.
It didn’t take long for everyone to see that wasn’t going to work.
Now the automaker who owns the badge for America’s most powerful muscle car is giving drivers a “jailbreak” that will make Greta Thuneberg go even more nuts.
Dodge is letting Hellcat buyers get in the driver’s seat to design their own “one of one” rides.
Dodge’s new customization program promises to create plenty new American original muscle cars.
But every unique design created in the program will have one thing in common: even more horsepower than ever before.
The 2022 Dodge Charger SRT Hellcat Widebody’s “jailbreak” customization package includes an incredible 807 hp V8 engine.
If you’re keeping score in the American made supercar world, that’s 137 hp more than the 2023 Corvette Z06—which is doing an amazing job going after European big names like Ferrari.
For Dodge fans the new customization program allows them to get the exact look they want with almost endless options.
As Motor Trend put it, “It’s mix ‘n match to the max, resulting in an infinite number (well, a number beyond our math skills) of colors, finishes, and style combinations directed by personal preference. With a ton of options on the table—we’re talkin’ a full menu—the number of special edition possibilities just went from a ton to infinity.”
The new options package comes as the American manufacturer works to boost its business with the launch of the Direct Connection performance and racing parts brand.
It seems to be part of a company wide focus to deliver exactly what customers want.
“We’re taking most of the parts and pieces we’ve used over the years, adding a few new ones and letting customers build their own ‘One of One.’” Dodge CEO Tim Kuniskis told Fox News, “So, if you’re dreaming about owning a Stinger Yellow Challenger with Brass Monkey wheels, Hammerhead Grey seats, blue Brembos and red badges, I’m not sure we should, but we’ll build it for you.”
All joking aside, it’s a smart move on the part of the automaker since they’ve figured out half of all Challenger and Charger owners are already making aftermarket changes to personalize their rides.
It’s also a bold move to embed their brand even deeper into American culture with powerful muscle cars at a time when climate activists continue their push to effectively outlaw the combustion engine.
No doubt, Greta would not approve of the 807 hp SRT Hellcat—and that’s part of the appeal.
Culture Watch News will keep you up-to-date on any developments to this ongoing story.