The blockbuster hit “I Can Only Imagine” broke down anti-Christian barriers in Hollywood.
Grossing a whopping $83 million, the top-grossing independent film of 2018 turned heads.
And now the two brothers who produced the film are on the verge of transforming Hollywood.
Andy and Jon Erwin made Christian film history this year with the success of “I Can Only Imagine.”
The film captivated audiences with the true story behind MercyMe’s chart topping song.
Now, looking to build on their success, the brothers a launching their own production company, “Kingdom.”
Jon Erwin recently described the project as a “Christian Pixar or a Christian Marvel” in an interview with Baptist Press:
Erwin, his brother Andy and their production partner Kevin Downes have formed a new filmmaking company, Kingdom, which will bring multiple filmmakers together to create a “pipeline of event movies” that proclaim a biblical message and “serve the church,” Erwin told Baptist Press.
“We’re going to be unveiling what I feel is a great leap forward and a vision for what can be accomplished in Hollywood on behalf of Christianity,” Erwin said. “And we’re also going to be unveiling multiple films. It’s going to be real exciting.”
The vision for Kingdom, Erwin said, began with a desire to impact the culture and spread the Gospel through movies, which he calls “America’s second largest export.” A group effort is needed for faith-movies, Erwin said, because he and his brother are limited in what they can do. A single film takes two to three years to complete.
“Andy and I could never make enough content to really move the needle,” he said. “Culturally, it has to be a group initiative.”
“If there’s anything that we should learn as Christians, it is that our movie ticket really is our vote,” Erwin said. “When we show up in mass numbers, culture takes notice. It’s sort of like Joshua in the battle of Jericho. He marched around the city seven times, but in the last step everyone had to yell at exactly the same time — and that’s when the walls fell down. Our industry is like that. When we join our voices together at the same moment, that creates cultural power.”
What are your thoughts on the new venture?
Do you agree with Jon Erwin that successful Christian movies can lead to more cultural power for Christianity?
Let us know in the comments below!