Sports fans are fed up with ESPN ever since it morphed into little more than just another left-wing news station.
Their hosts championed so-called “social justice warriors” in the Black Lives Matter movement, Colin Kaepernick’s anti-American anthem protests, and started bashing Trump regularly both on and off-air instead of covering sports.
Now, after all that, ESPN’s President took a look at these numbers and instantly knew it was over.
Sports fans complained relentlessly.
But ESPN ignored them.
Rather than exclusively cover sports, ESPN began devoting significant airtime to covering the Black Lives Matter movement, bashing Trump, and promoting the LGBT agenda.
That’s when everything started to backfire.
Viewership and revenue have plummeted, and now they are in full crisis mode.
Finally, ESPN announced that they would officially cease political commentary immediately.
The Daily Wire reports:
The Los Angeles Times released an extensive profile of new ESPN President Jimmy Pitaro over the weekend, cataloging Pitaro’s rise to the top of the sports-focused network and his plans to make big changes to ESPN’s coverage.
Buried deep in the profile — caught by National Review Online’s Jim Geraghty — is some welcome news for fans of ESPN who have turned off or turned down the network over its sudden and dramatic plunge into politics. Pitaro says he recognizes that ESPN viewers want sports coverage, not political commentary.
“Pitaro has also satisfied ESPN’s more traditional fans by steering commentators away from political discussions on-air and on social media, which heightened during President Trump’s criticism of NFL player protests against social injustice during the playing of the national anthem,” the LA Times reports.
“Without question our data tells us our fans do not want us to cover politics,” Pitaro told the outlet.
That last line could qualify for understatement of the year.
Americans are tired of being preached to about politics by smug, self-righteous “sports” commentators like Max Kellerman.
Producers and executives of the show should not be shocked by the fact that their viewers want to watch ESPN for sports coverage . . . not political posturing.
The network is backtracking as fast as they can to rebuild their audience.
But they’ve lost a great deal of trust and committed viewers already.
What do you think? Is it too late for ESPN to recover?
Let us know in the comments below.